The increase in sustainable business planning reflects a broader shift in ethical accountability in both the public and private sectors. Social responsibility campaigns combine the interests of community and environmental responsibility with brand reputation and shareholder performance in the interest of making a difference while boosting profits. Business leaders claim that the profitability sourced in CSR is significant. For many corporations, regulatory and international standards compliance drives the concept behind sustainable strategy, in that renewable resources and mandated recycling must be met to meet the expectations of audit. The end result is more money for shareholders, but also a standing commitment to a company’s community.
Similarly, when entrepreneurs seek financing for start-up ventures, angel capitalists look for sustainable potential in an enterprise. This is evidence that a mission of social responsibility must be established early on, rather than added later r. If an organization is focused on capacity building, brand reputation and stakeholder alignment must be in place to attract investment. The shift toward socially responsible business has also radically altered the scope of investment practices traditionally associated with portfolio diversification, offering investors sustainable products at extraordinary rates of return in exchange for financial commitment. The program investigates how investors are benefitting from triple bottom line earnings derived from environmental securities.
Hosting economist, Hazel Henderson, interviews eco-investment pioneers, offering insight into expansion of traditional investment models with alternative financial solutions to environmental problems toward sustainable growth.