Psychologists Eve Ash and Peter Quarry discuss the interview process and the best ways in which to obtain the information you need. The interview process serves a number of different purposes, including employee selection, market research and journalistic investigation. Ash and Quarry outline ten ways to achieve your specified goals. The steps explained include 1) prepare logistics, such as determining the best time and place; 2) determine structure and questions, such as understanding open vs. closed questions; 3) build rapport, such as using correct body language; 4) outline structure and process, such as stating your purpose; 5) encourage participation, such as using silence to give the person space; 6) establish facts, such as confirming information; 7) control the interview, such as managing any sidetrack conversation; 8) listen actively, such as using summarization; 9) make judgments, such as suspending first impressions; and 10) wrap-up, such a providing feedback.