Utilizing the Media: The Mind of a Leader 2 (Enhanced DVD)

In the Art of War by Sun Tsu, Tsu puts forth his thoughts about military positioning and strategy. His ideas on strategy were not traditional. Rather, Tsu believed the best strategy was to react quickly to changing conditions and unsuspected situations. Written around sixth century BC, The Art of War is still relevant today. In fact, Evan Spiegel of Snapchat believes in the Art of War as information he can use to work through conflicts with other social network companies. Art of War’s chapter 12, which this program focuses on, discusses fire as an unpredictable weapon. This program takes Tsu’s concepts of fire as a war weapon and equates these concepts to using present-day media as a social weapon, insinuating that media can be as dangerous as fire when used as a weapon. Expert insider commentary includes Jim Buckmaster, Tony Visconti, Jan Carlzon, Katie Ford, Philip Kotler, Larry Flynt and Michael Dukakis. It is Dukakis who makes the point that no one can "control the media." Nevertheless, media should be taken seriously.The program stresses that media training can help you win the conflicts in the public and suggests that interviewees should make sure their words will yield the smallest number of misquotes and mistakes. Making the right use of the media is just as powerful as fire. This program will help you understand why.

Utilizing the Media: The Mind of a Leader 2

• Enhanced DVD
• ISBN: 978-1-62290-033-6
• Run Time: 21 Minutes
• Copyright Date: 2011
• CC