Mobile App Research and Planning (Enhanced DVD)

Developing an app is a long process involving extensive market research and thorough planning. Many hours are spent in research and development before any software is ever created. What begins with an idea, through long hours of hard work and planning, can become a successful product that fuses commerce with creativity. Using expert commentary and high energy graphics, viewers are taken through the initial stages of app development with information from professionals who make a living creating apps. This program covers all aspects of app development. Views will understand how to identify and define their target audience and development a potential customer base. Also covered are the factors to consider when reviewing apps created for a similar target market. Viewers will learn how to create an effective project plan. An important aspect of app development is how to design a product that is easy to use and enables customers to share it with little or no difficulty. Successfully competing with corporate apps that were developed with significant budgets requires strategic planning and marketing techniques. This program explores these techniques, effective development tools and various platform options. The program’s experts discuss several different monetization models and methods for projecting costs and potential profitability. The program also covers working with content management systems and the factors that go into an app designer’s decision to create an app that is content rich versus one that delivers very little or no content. A Films for the Humanities & Sciences Production. (22 minutes)

Mobile App Research and Planning (Enhanced DVD)
• ISBN: 978-1-62290-243-9
• Run Time: 22 Minutes
• Copyright Date: 2012
• CC