The New Age of Walmart (Enhanced DVD)

As a follow-up to 2004's "The Age of Wal-Mart," an inside look at the largest retailer in the world done by CNBC, this film looks at a much different Walmart a mere five years later. The retailer faces falling stock prices, a plethora of lawsuits, and darkening public perception of the company. The situation is complicated by changing political climate and market demographics, resistance to expansion in the U.S. by some communities and concern over the Walmart's growing presence in China. The company comes to grips with the stark reality that bad publicity was costing it eight percent of its customers.This combination of obstacles led the retailer to a radical reinvention of both their image and their stores. The film examines everything from how Walmart scouts potential new locations to hiring and training store associates to overhauling a store. Sustainability, fair labor practices, unionization and international trade are all topics touched on in the film. Even the board room is not off limits, as the film takes you to a shareholders meeting. Not available in French-speaking Canada. (65 minutes)

The New Age of Walmart

• Enhanced DVD
• ISBN: 978-1-62102-279-4
• Run Time: 65 Minutes
• Copyright Date: 2009
• CC