Understanding Brands (Enhanced DVD)

Learn about different brands and how they use marketing techniques to draw in customers. People are exposed to about 3,000 different brands a day through the use of television, radio, newsprint, billboards and seeing things in stores or online. Which of these brands have the power to draw in the customers to buy them, though? The image projected by the company name and logo can have a great impact on the sales revenue generated. Much work goes into the brand names of products, and this film will show the background process in how this is done. There are also on the street interviews shown to shed some insight on how consumers are enticed to stick with certain brands over others.

Understanding Brands

• Enhanced DVD
• ISBN: 978-1-61733-137-4
• Run Time: 27 Minutes
• Copyright Date: 2010
• CC