What Customers Want: Taking the Mystery Out of Marketing (2-part series - Enhanced DVD)

What Customers Want: Taking the Mystery Out of Marketing (2-part series - Enhanced DVD)
This film shows the process of designing a product and testing to see which demographic markets would be interested in purchasing it.
Item Code: FI-42017

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Product Description:

This two part series teaches the fundamentals of designing a product so that it is appealing to the public, and the ways it is marketed to maximize on the amount of revenue that is generated from its sales. An in depth look at how to figure out what people desire and need, as well as the habits people have in everyday life situations will help companies decide how to market their wares. Studies are done to compile this information to use in the marketing strategy that will be used to obtain the greatest number of sales.This video will give advice that can be used by any corporation to help them know which types of strategies work and which do not, helping them to achieve greater sales volume.

What Customers Want: Taking the Mystery Out of Marketing

  • Enhanced DVD
  • ISBN: 978-1-61616-947-3
  • Run Time: 40 Minutes
  • Copyright Date: 2009
  • CC
2-part series, 20-23 minutes each
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