The Four P's: Marketing Strategies (Enhanced DVD)

Invest a small amount of your time- 28 minutes- into watching this marketing DVD and you'll enjoy long-term business benefits. The proper marketing mix ingredients include:

• Product
• Price
• Placement
• Promotion

Knowing how to include these marketing strategies into your business promotion, can boost sales, save you time and increase your customer base. Watch as the DVD follows three different business from the small fruit and vegetable stand entrepreneur, to the middle-sized fashion boutique owner, to a large, upscale hotel.

These time-tested techniques work in all businesses and teach you how to attract and keep customers. Gain pricing knowledge to meet supply and demand, but not damage your product's integrity. Also, discover how and why products must be updated and changed to keep your customer's interests.

Uncover how customer perception affects your businesses and why proper timing can make or break your efforts. The tips in this DVD give you a powerful stepping stone to promoting your new or old business.

The Four P's: Marketing Strategies

• Enhanced DVD
• ISBN: 978-1-61616-584-0
• Run Time: 28 Minutes
• Copyright Date: 2009
• CC