In today's constantly involving world companies and brands are being forced to come up with new and innovative ideas and products. Those that cannot accomplish this fade from relevancy and simply become a landmark of the past. In this documentary CNBC explores innovation and how companies keep their employees motivated and innovative. Hear from the CEO of Sirius Satellite Radio, Mel Karmazin,learn techniques from Antonio Perez, the CEO and chairman of Kodak, and even see an interview with former Prime Minister of Finland;Esko Aho.